![]() While still a luxury item there, it can scale in ways that the F-150 cannot. Battery prices can be driven down even farther by spreading the investment into developing countries. The Ranger and Maverick platforms are also global. With this technology, we can finally start making the switch to electric vehicles today. As a result, the Ranger and Maverick platforms are perfectly suited for a drop-in electric powertrain. Finally, it enables them to bring electric vehicles to market much sooner than if they were starting from scratch. Second, it allows manufacturers to leverage their existing expertise in designing and building cars. First, it reduces the amount of time and money that needs to be invested in developing new technology. This means that there is no need to develop an entirely new vehicle from scratch- instead, manufacturers can simply retrofit their existing models with an electric powertrain. Drop-in electric powertrains are designed to replace the internal combustion engine in a existing vehicle platform. However, both of these issues can be addressed by drop-in electric powertrains. The two biggest obstacles to widespread adoption of electric vehicles are range and cost. And with gas prices expected to continue rising in coming years, there couldn't be a better time for them to make their move. With aggressive pricing and strategic marketing initiatives, Ford can establish dominance within this booming sector of the auto market. This crossover SUV offers all of the great features that have made Ford a leader in the industry, at a price point that many consumers can afford.įurthermore, if Ford successfully leverages their position as a top producer of pickups and other high-demand models, they will gain a huge advantage over newer electric car companies. Already, we've seen evidence of this with the launch of the innovative and stylish Mach-E. With their reputation for producing reliable, fully-featured vehicles at reasonable prices, Ford is perfectly positioned to beat Tesla at their own game. In order to outcompete the likes of Tesla, they need to offer an affordable and high-quality electric model that appeals to the masses. To truly dominate the burgeoning electric vehicle industry, Ford must take a bold and decisive approach. What's more, with recent advancements in cheap battery technology, now is arguably the perfect time to reintroduce this high-performing pickup truck. As such, bringing back this iconic model could be an incredibly effective way to jumpstart widespread adoption of electric vehicles. Since the nameplate's return two years ago, the Ranger has been one of the best-selling models on earth. ![]() One reason why the Ranger EV deserves a comeback is the huge demand for this vehicle. ![]() ![]() Despite being discontinued back in 2002, the planet and car industry need mass adoption of this groundbreaking concept. ![]() But perhaps its most noteworthy feature was its range unlike other EVs of the time, which typically had ranges of only a few miles or less, the Ranger EV could travel up to 100 miles on a single charge.īut it was produced at a time when electric vehicles were rounding errors on sales charts, and it was discontinued after only three years. Boasting impressive specs such as a top speed of 75 mph, the Ranger EV was perfectly suited for both highway driving and off-road adventures. Unlike most EVs at the time, which were essentially glorified golf carts, the Ranger EV featured a more powerful and robust powertrain that allowed it to handle heavy loads and tough terrain with ease. Picture a Ranger with an electric powertrain and you're already there. Unsurprisingly, it was as an electric pickup truck made by Ford from 1999 to 2002. It just took twenty years for us to realize it. The Ranger EV was one of the most innovative pickup trucks to ever hit the market. ![]()
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